Back to Work Web App

Fashion Pub

A marketplace for shopping and selling second-hand luxury and expensive brands. Everybody can sell their own second-hand clothes, accessories, shoes, and bags or buy other people's second-hand items with reasonable prices.

Role UI/UX Designer
Type Website & Web App
Tools Figma
Deliverables Research, Wireframes, UI Design
Fashion Pub hero banner

What I Did

  • Researched the users' demands and pain points in second-hand luxury shopping.
  • Researched between similar products and did competitive analysis.
  • Conducted interviews and used sticky notes to organize and divide user demands.
  • Defined a persona, sitemap, mood board and user flow.
  • Prepared sketches and initial wireframes.
  • Designed a home page that shows all services at a first glance.
  • After usability testing and many iterations, designed the pages related to buying or selling second-hand luxury items.

Final Design

Fashion Pub app screens

Competitive Analysis

Fashion Pub competitive analysis

From Sketch to Screen

Fashion Pub wireframes
Fashion Pub user flow
Fashion Pub style guide

Final Mockup

Fashion Pub final mockup